In 1962, Betty Gibson, a woman with a pioneering spirit and great vision, founded our company in Boston’s South End. Betty took great pride in championing not only the South End but also the growth of our city as a whole. That spirit continues today. Boston is our home and we take great pride in it. Today we have approximately one hundred agents in seven offices across the city, and are part of the exclusive Sotheby’s International Realty network. We’re Boston’s largest independent real estate company and Boston’s only Sotheby’s International Realty. Whether you are looking at home or abroad, Gibson Sotheby’s International Realty is the finest choice for buying, selling or renting a home.
Our agents bring a wealth of life experiences to real estate. We’ve been teachers, marketers, art historians, musicians, actors, world travelers – and chefs. But this diverse and knowledgeable group has one thing in common, years of experience both living and working in the neighborhood. We have unparalleled knowledge of every street, parcel and building in Boston.
As Gibson Sotheby’s International Realty, we combined the local expertise of Gibson with the outstanding global outreach and marketing of Sotheby’s International Realty. As a result, our firm’s statewide ranking has gone from #16 in 2006 to #7 in 2008 (source: MLS). We also had the distinction of having the greatest growth of any firm in the top seven. Our international network of more than 500 real estate offices in 39 countries and territories, our Relocation Division, along with the unique exposure within the Sotheby’s auction houses have given us a distinct advantage within the region. While the media continues to report market corrections around the country, the Boston area has remained steady.
About the Gibson Sotheby’s Internatinoal Realty Marketing Department
One of the things that makes Gibson Sotheby’s International Realty special is our Marketing Department. We have a team of marketing professionals dedicated to assisting our agents with creating the highest quality materials for each home or new development. From professional photography, to print advertising, to brochures, to YouTube slideshows and social media, our talented group provides consistent, quality exposure on a local, regional and global level.
In addition to locally customized pieces, our Marketing Department also works with the incredibly talented Marketing team at Sotheby’s International Realty Affiliates, LLC. SVP of Marketing, Wendy Purvey, and her team provide opportunities in many international print and online venues, including Wall Street Journal, New York Times, International Herald Tribune (Paris, France), Luxury Properties Magazine (Asia), Financial Times, Country Life (UK), Robb Report, and more. They also offer two exclusive publications: Sotheby’s At Auction is distributed to 80,000, including Sotheby’s auction house members. RESIDE magazine is distributed to 140,000. Both exclusive publications also have successful online versions.
About Sotheby’s International Realty
Sotheby’s International Realty Affiliates LLC selectively grants franchises to independent real estate companies meeting strict qualifications. In keeping with its stellar reputation, the Sotheby’s International Realty organization boasts an esteemed group of brokers who understand the unique mindset of upscale clients seeking distinctive homes (or second and third residences). Sophisticated, savvy and extensively trained in luxury markets, these professionals have intimate knowledge of properties within their local community.